An Echigo-Tsumari Art Field booth opens at the "Hontoka. Market"

At “Hontoka,” a hub for co-creation among people, communities, and culture, the “Hontoka Market”—a monthly market event held on the first Sunday of every month—brings people together to share what they can offer and connect with one another. This September, the “Hontoka Market” will feature a booth dedicated to the Echigo-Tsumari Art Field.

In September, we’ll be setting up a booth featuring products unique to the secluded region of Akiyamago, home to the art festival’s facility “Akeyama Arts Center”—as well as the Katakuri House. We look forward to welcoming you at the Venue with products that let you experience the lifestyle and culture of Akiyamago. Please feel free to stop by.

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Event Overview

Date and Time: Sunday, September 6, 2026, 10:00 a.m. – 4:00 p.m.
Location: Hontoka, a Hub for Co-creation of People, Communities, and Culture. (1-13-35 Honmachi, Ojiya City)

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Exhibit Details

We offer a selection of products unique to Akiyamago, including yōkan, kuromoji tea, dried wood ear mushrooms, Shin-Etsu Trail tenugui, “Wadara-ya,” and collections of records and photo albums related to the Akeyama Arts Center.

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In addition to the triennial festival held every three years, the Echigo-Tsumari Art Field offers year-round programs that allow visitors to enjoy the charms of Echigo-Tsumari throughout the year.In 2026, the year-round program “Echigo-Tsumari Art Field 2026” will be held from late April through early November. At our booths, you’ll find brochures on “Echigo-Tsumari Art Field 2026” as well as events and artworks on display throughout Echigo-Tsumari. Our staff will be on hand to provide recommendations on the best ways to explore Echigo-Tsumari, seasonal highlights, and current events.

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August's "Hontoka": A Look at the Market Stalls

Contents:
• Rinko Matsumoto’s “Hoppe” Coloring Book Eco-Bags, Pouches, and Lunch Bags
• Yukino Omura’s “Round Sticker Art” Workshop